Wednesday, March 2, 2011

Fifth Professional, First Semester, Pharmaceutical Management

PHARMACEUTICS-XX (Pharmaceutical Management and; Marketing-I)
(Theory)

Cr. Hr. 03

1. MANAGEMENT:

a) Nature and Principles of Management.

b) Types and Functions of Managers.

c) Planning: Purpose and types of Planning, Steps in Planning.

d) Organizing.

e) Management Control Systems
Purpose: Steps in the Control Process, Forms of Operations

control. Requirements for adequate control, Critical control points

and standards.

f) Motivation.

g) Innovation and creativity.

h) Communication.

2. PRODUCTION MANAGEMENT:

(a) Material Management.

Recommended Books

1. M Ahmad & N I Bukhari, Pharmaceutical Management and Marketing, Tariq Academy, Faisalabad-Pakistan (2002).
2. Patrick Tharp & Pedro J Lecca, Pharmacy Management for students and practitioners, The C V Mosby Company, St. Louis, Toronto, London (1979).
3. Harry A Smith, Principles & Methods of Pharmacy Management, Lea and Febiger, Philadelphia, 1986
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