PHARMACEUTICS-XX (Pharmaceutical Management and; Marketing-I)
(Theory)
Cr. Hr. 03
1. MANAGEMENT:
a) Nature and Principles of Management.
b) Types and Functions of Managers.
c) Planning: Purpose and types of Planning, Steps in Planning.
d) Organizing.
e) Management Control Systems
Purpose: Steps in the Control Process, Forms of Operations
control. Requirements for adequate control, Critical control points
and standards.
f) Motivation.
g) Innovation and creativity.
h) Communication.
2. PRODUCTION MANAGEMENT:
(a) Material Management.
Recommended Books
1. M Ahmad & N I Bukhari, Pharmaceutical Management and Marketing, Tariq Academy, Faisalabad-Pakistan (2002).
2. Patrick Tharp & Pedro J Lecca, Pharmacy Management for students and practitioners, The C V Mosby Company, St. Louis, Toronto, London (1979).
3. Harry A Smith, Principles & Methods of Pharmacy Management, Lea and Febiger, Philadelphia, 1986
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