What Should We Build Next? Use This Free RICE Calculator to Decide

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RICE Prioritization Calculator

Score and rank product backlog ideas & marketing initiatives.

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The RICE Formula

(Reach × Impact × Confidence) ÷ Effort

• Reach: Users impacted per quarter/month.
• Impact: Value per user (0.5 to 5.0).
• Confidence: Certainty percentage (20% to 100%).
• Effort: Person-months required (min 0.25).

Automatically sorted by highest RICE score.

Detailed Backlog Matrix

Rank & Idea Name	Reach	Impact	Confidence	Effort	RICE Score	Actions

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Idea / Feature Title

Description / Notes (Optional)

Reach (Users / Mo) 500

Impact (0.5 - 5.0) 3.0

Confidence (%) 80%

Effort (Person-Months) 2.0

Calculated RICE Score: 600

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Stop Guessing: Use this Interactive Impact vs. Effort Matrix to Find Your Quick Wins and Make Better Decisions

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Impact vs. Effort Matrix

Filter and prioritize options before deep evaluation.

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Major Projects High Impact • High Effort

Strategic initiatives. High reward, but require heavy planning.

PRIORITY

Quick Wins High Impact • Low Effort

Do these first! High return for minimal investment.

Thankless Tasks Low Impact • High Effort

Avoid or discard. Low return for heavy resource drain.

Fill-Ins Low Impact • Low Effort

Delegatable or do when time permits if bandwidth allows.

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Option Name	Impact (1-10)	Effort (1-10)	Category	Actions

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Impact (Value / Benefit) 5

Effort (Cost / Complexity) 5

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The Psychology of Choice

A deep-dive into Prospect Theory and why we fear loss more than we love gain.

Prospect Theory

Developed by Kahneman & Tversky, this Nobel-winning theory explains that humans value gains and losses differently. We don't think in absolute wealth, but in changes from our current state.

Risk Aversion

When looking at potential gains, we get "scared." We prefer a bird in the hand. Faced with a sure gain, most people choose the safe bet over a gamble for more.

Loss Aversion

Pain from a $100 loss is twice as intense as the joy of a $100 gain. This "asymmetry" drives almost all human economic behavior.

Risk Seeking

When faced with a sure loss, our brains flip. We become "gamblers," willing to take huge risks just for a small chance to break even and avoid the sting of losing.

Status Quo Bias

We are wired to stay put. We treat the current situation as a reference point, and any change from it is perceived as a potential loss.

1. Interactive Scenario Lab

Where do these human tendencies belong? Drag each scenario into the correct psychological bucket.

SAFE & STEADY (Averse)

GAMBLE IT ALL (Seeking)

Sure gain of $500

Sure loss of $500

"90% Survival Rate"

"10% Mortality Rate"

Keeping the default 401k

2. Challenge Your Thinking

Advanced Exploration

Q1: Why do people continue to watch a boring movie just because they paid for the ticket?

Sunk Cost Fallacy: We treat the spent money as a "loss" that we are trying to "recover" by staying. Rationally, the money is gone regardless; staying only loses you time.

Q2: Why are we more likely to buy a $50 shirt marked down from $100 than a $50 shirt with no discount?

Anchoring: The $100 price becomes the reference point. Buying it at $50 feels like a $50 "gain" rather than a $50 expense.

Q3: Why do people buy extended warranties for small electronics when the math rarely favors the consumer?

Probability Weighting: We over-weight small probabilities of "disaster" (the device breaking). We pay a premium to eliminate the possibility of the "pain of loss."

Q4: Why is it harder to quit a job you hate than to turn down a job offer you don't like?

Status Quo Bias: Quitting is an active choice that feels like a "loss" of security, whereas turning down a new offer is maintaining the current state.

Q5: How does "Narrow Framing" lead to bad financial decisions?

Narrow Framing: This happens when we look at every investment individually. If one stock drops, we feel the "loss" intensely and sell, even if our overall portfolio is up significantly.

Q6: Why do "Trial Periods" (e.g., Netflix for 30 days) work so well for companies?

Pseudo-Endowment: Even before you pay, you begin to incorporate the service into your life. Ending the trial feels like losing a possession rather than just not buying a service.

Q7: Why do people prefer a 100% chance of winning $450 over a 50% chance of winning $1,000?

The Certainty Effect: We over-value outcomes that are certain. Even though the "expected value" of the gamble is higher ($500), the psychological safety of "sure money" wins.

Q8: In a crisis, why do leaders often take huge risks that make things worse?

Risk Seeking in Losses: When leaders feel they are in a "losing" position, they often gamble on high-risk strategies to get back to the status quo rather than accepting a smaller, certain loss.

Q9: Why do we feel better when we lose a $20 bill we found on the street vs. a $20 bill we earned at work?

Mental Accounting: We categorize money based on its source. "Found" money is often put in a "play" bucket, so its loss doesn't hit our "hard-earned" reference point as hard.

Q10: How does "Diminishing Sensitivity" affect our joy of winning?

The difference between winning $0 and $100 feels huge. The difference between winning $1,000 and $1,100 feels much smaller. Our emotional response flattens as the amounts grow.

Price range of different flats and apartments in Phase 7 and 8 in Bahria Town, Rawalpindi/Islamabad

Bahria Town is one of the most well-known areas in Rawalpindi/Islamabad. It may have several investment options. Considering flats in the area of Phase 7 and Phase 8, they can be of different types, including Studio apartments, 1 Bed, 2 Bed, and 3 Bed flats.

Studio flats are one bed flats with a room and attached bathroom. One bed flat has one bedroom with attached bathroom and TV launch and balcony. Two bed means two bedrooms with TV launch attached. Three bed means three bedrooms with TV launch attached and washroom with bedrooms.

Considering cash payments, Studio apartments are available in the price range of 25 lacs to 50 lacs depending on the location, floor, building, availability of lift, beauty, and furnished or non-furnished. These apartments after purchase can also be set on Airbnb. The rent of these apartments can be over 20,000. One bed flats are available in the price range of 35 lacs to 150 lacs. The rent of these apartments can be over 35,000. Two bed flats are available in the price range of 45 lacs to 200 lacs. The rent of these apartments can be over 50,000. Three bed flats are available in the price range of 75 lacs to 300 lacs. The rent of these apartments can be over 75,000. There is about 20% ROI on these investments.

Source:

Property Naama - Flats In Bahria Town Rawalpindi | 25 Lac Say 2 Crore Tak | 1, 2 & 3 Bedroom Ready & Installments - https://www.youtube.com/watch?v=qyKG8x8z51o

Prices of 5 marla plots in some of the well-known areas in and near Islamabad, Pakistan

 

(Source: Pixabay)

There are different societies in Islamabad and Rawalpindi, Pakistan. It needs to be considered that if someone wants to make big investments, they have to listen about mature housing societies. Nevertheless, considering prices of different societies, in the Blue World City, which is the last housing city, if we go through the motorway side, the cost of a 5 marla plot is in the range of 15 to 18 lacs. In the Silver City Housing society, the cost of a 5 marla plot is in the range of 20 lacs to 24 lacs. In the Capital Smart City, the price is in the range of 30 lacs to 34 lacs. In the Faisal Town Phase II, prices are in the range of 22 lacs to 25 lacs. In the Top City, prices are in the range of 62 lacs to 80 lacs. In the Faisal Town Phase I, prices are in the range of 90 lacs to 1 crore. In the I-14 sector, prices are in the range of 1.25 crores; in I-15, prices are in the range of 70 lacs, and in I-16, prices are in the range of 85 lacs. In the G15 sector, prices of 7 marla plots are in the range of 1.75 crores. In G-13 and G-14, prices of 5 marla plots are in the range of 2.25 crores to 2.50 crores. In the Park View City, prices are in the range of 50 lacs to 65 lacs and above 1 crore. In Bahria Enclave, prices are in the range of 65 lacs to 95 lacs. In D-12, costliest plots are available that are in the range of 3 crores to 3.5 crores.

These properties have no installment plans.

Source:

Gondal Group of Marketing Islamabad - Top 10 Best Housing Societies in Islamabad | 5 Marla Possession Plot Price Comparison in Islamabad - https://www.youtube.com/watch?v=tktrkw5uvP0

Several Problematic as well as Beneficial Housing societies in and near Islamabad, Pakistan

 

(Source: Pixabay)

Several housing societies came to market during the time from 2016 and after. Considering the history, during 2003 to 2005, a boom came in the context of housing societies. However, after October 2005 Earthquake, real state sector went down. After that several societies, including Jeddah Town and Green City, came and go. After that from 2006-2007 to 2016-2017, no significant housing society came. However, only old societies keep working. After that due to remittance, some housing societies started working.

In this case, some of the societies are still present that are present on-ground but there is no development in those societies. Among these societies, some are Kingdom Valley, where development is very slow; GFS Society, where development is almost negligible; Nova City, where development started but then stopped; Mivida city, is also not working; Avalon city, which is almost silent; Hawks Melbourne, which is also almost silent; Forest Town, Islamabad, is also almost silent; Saffron City is also almost silent; Mega City, Gujar Khan, is also almost silent; and Abdullah City, Al-Makkah City, and Capital Valley city are also almost silent.

Aside from these societies, there are also other, where some development is taking place, though sometimes development is more and other times less. Among these societies are, Taj Residencia, where previously development speed was slow, but now it is better; Park View City, is also a good housing society and has taken NOCs from government; Blue World City, is also showing development on a large scale; Capital Smart City is also working good; Faisal Town Phase II is also showing good development; Silver City has also taken NOCs from all departments of government and is working on about 5000-7000 kanals of land; New City Phase II and Kohistan Enclave are also developing; and New Metro City, Gujar Khan, is also developing.

Nevertheless, in the case of plots, it is essential to bring plots on-ground or take possession-able plots.

Source:

Gondal Group of Marketing Islamabad - 22 Fraud Housing Projects in Islamabad Rawalpindi | Beware Property Frauds | Scam Housing Projects - https://www.youtube.com/watch?v=5UnoAxUthLk

Overseas Pakistani may need to invest in Pakistan

(Source: Pixabay)

It is usually said by Pakistani people living abroad that they are not investing in Pakistan, as its situation is not stable. However, it has to be considered that only about 10% people living abroad can afford property in those countries. Many people have not much money to purchase property abroad. Therefore, it needs for them to purchase some property in Pakistan. Usually, people living abroad can purchase plots, flats, or shops in about 200 or 300 pounds saving per month. In the sale and purchase of property, people have to consider that it has certain cycles of ups and downs of payments. For instance, in almost every politician’s time, property have gone up and then down. In Dubai, where there is no obvious politics, prices of plots go up and down. Nevertheless, overseas Pakistanis can purchase property in lower monthly payments as compared to the past.

Source:

Property Naama - Overseas Pakistan Can’t Afford To Buy Property In Abroad? Why To Invest In Pakistan? Reason 2024 - https://www.youtube.com/watch?v=l9z6EXHmLf4

Factors in the decline of prices in DHA Phase 5, Rawalpindi/Islamabad

(Source: https://www.dhai-r.com.pk/phase-detail/phase-v)

DHA Expressway is present in DHA Phase 5. This phase already has several important buildings, including Novacare healthcare, Caltex petrol pump, McDonald’s, and DHA’s main building. Considering this development, many private agencies have also started their developments in this area. Earlier this year, an 8 marla plot was available only at about 10 crores, and even 4 marla plots have the price in the range above 4 crores. Now, the prices for 8 marla plots have gone down to about 9 crores to 9.5 crores, and 4 marla plots are now at about 3.65 crores.

Considering the reasons behind the decline in prices, even with the presence of all different types of positive factors, it can be noted that after budget, commercial plots got Federal Excise Duty (FED). So, when someone gets a plot in DHA, they have to pay not only Advance Tax but also FED and DHA Membership Fee. These extra burdens of taxes result in the decline in prices. Another reason is the presence of businessway where people have started showing interest leading to a decline in prices near DHA expressway. Then, the development of Central Commercial, where banks, parks, and plaza with rents can be found. These three factors can be considered important in the decline in prices. However, the completion of DHA headoffice in phase 5 (by December 2025) and the completion of other famous areas (already mentioned), such as Novacare hospital (by 2026 or 2027) can eventually increase the prices of plots.

Source:

Property Gupshup - 😱BIG DROP in price on DHA Expressway | Property Gupshup - https://www.youtube.com/watch?v=UKd0jHytuco

Profitability in Capital Smart City, near Islamabad, Pakistan

 

(Source: https://www.smartcitypk.com/overseas-launch)

Capital Smart City is one of the housing societies in Islamabad, Pakistan. It is said that plots in Capital Smart City are experiencing profits. People who got plots in Prime One also experience further benefits of achieving their plots and make their homes. It is also said that people from Villa Apartment are also experiencing profits. In this area, people having 5 marla plots can get about 35 lacs to 40 lacs of profit. Considering people with 10 marla plots in this area, who acquired plots in about 1.35 crores to 1.40 crores, now may get about 3 crores for their plots within 4 years. People from Executives also experience profits. On the other hand, people with balloted plots in Executives, and now shifting to other areas, may experience loss. However, chances are high that they would get profit. Eventually, people with plots or balloted plots in Overseas may get good profits within 5 years of possession. This is because this area gets such a way that comes while moving from Motorway to DHA Gandhara, Faisal Town, and Blue World City. So, Overseas Central is one of the most important and beneficial area in terms of property profits.

Source:

Tayyab Sethi Podcast - Capital Smart City Overseas Block Investment | Whic Block Is Most Profitable For Investment - https://www.youtube.com/watch?v=0YUgPC0rgZM

Taxes on property related businesses are high

(Source: Pixabay)

FBR in Pakistan is posing some taxes on property business. In the Top City Housing Society, the transfer fees of 5 marla plots is about 2.67 lacs for the buyer and 1.56 lacs for the owner of the property. In this housing society, the rate of the plot is about 70 lacs. FBR is also increasing the DC rate. For instance, if previously, DC rate of a 70 lac rupees plot was 35 lacs, it would increase to about 50 lacs to 55 lacs. In this case, property teams and Islamabad Chamber of Commerce have to arrange meetings with FBR, as many people in FBR may not have this much experience about property. For instance, people with salaries may not be able to understand the property-related business.

Source:

Gondal Group of Marketing Islamabad - FBR New Taxes on Real Estate Sector, FBR Tax 2024-25, Property Sale-Purchase TAX Islamabad Pakistan - https://www.youtube.com/watch?v=WxG_E2fCJmc&t=19s

Some reasons regarding why people experienced losses in real estate

 

(Source: Pixabay)

The real estate business found a novel trend during 2016 to 2017. It started integrating social media. After that time, many clients started looking social media. However, mostly people have experienced losses after this. One of the main reasons for losses is that people have not done investigation on their own and often started investing in Files in societies.

Another point to be considered is that on installment plan, you may not find property in Islamabad. You may have to go outside of Islamabad in new housing societies. Usually, these installment plans are associated with long term investments that may range from 8 years to 10 years, but people may start getting panicked within 3 years that why I am not getting profit. One thing, in case of fraud, you may note that the housing society has not done any progress for the last 2 to 3 years, and still calling clients to get plots. The housing societies that are constantly doing something on ground for clients can be considered authentic and can be asked for payments on installments.

Source:

Gondal Group of Marketing Islamabad - The Main Reason for Losses in Property Investment | How to Prevent Property Losses And Frauds - https://www.youtube.com/watch?v=4h6bln9ewwA

Briefly about Taj Residencia, Islamabad

 

(Source: https://tajresidencia.com/)

Taj Residencia in Islamabad is the project of Sardar Group, who also have the ownership of Centaurus Mall in Islamabad. This society has also announced the building of second Centaurus Mall. In this area, villas have already been launched, the prices of which start from 1.65 crores for 5 marla villas. In this area, cash plots are also available. On installments, 5 marla may start from 35 lacs, but mostly cash plots are available.

Source:

Octa Plus Marketing  - Taj Residencia Islamabad Latest Site Visit |Possession Plots , House & Villas | Development Updates  - https://www.youtube.com/watch?v=W9K79xlUu-Q

Prices of 5 marla plots in some of the societies near Islamabad, Pakistan

 

In the case of real estate, it has to be noted that it is going well at this time. During the year 2024, prices have already started moving towards betterment, as the country’s condition is improving. Nevertheless, considering the investment for short-term, it can be considered that you may invest in any housing society available to you. In the case of long-term investment, in which you may need to invest through installments, you may have to go outside of city.

Near Airport (in Islamabad), there can be different areas (societies) in which 5 marla plots can be purchased (considering long term investment). Blue World City is considered as the last society from Rawalpindi and Islamabad. In this area, 5 marla plots are available in the price range of 15 lacs to 18 lacs. In the Overseas block, 7 marla plots are available in the price range of 18 lacs to 20 lacs. After this Capital Smart city comes, in which Overseas East lies, where the prices of 5 marla plots may range from 28 lacs to 32 lacs. In the Faisal Town Phase 2, developed by Chaudhary Abdul Majeed sb, 5 marla plots are available in the price range of 22 lacs to 26 lacs. It has already completed balloting. In the Silver City Housing Society, 5 marla plots are available in the price range of 18 lacs to 25 lacs. Silver City is one of the most recommended areas to purchase plots. In the I-16 sector, 5 marla plots are available in the price range of 25 to 30 lacs.

Otherwise, Airport Green Garden, 5 marla plots are available in the price range of 50 lacs to 70 lacs. In the Top City, 5 marla plots are available in the price range of 70 lacs to 85 lacs. In the Faisal Town Phase 1, 5 marla plots are available in the price range of 80 lacs to 90 lacs.

Source:

Gondal Group of Marketing Islamabad - Top 10 Housing Projects Near Islamabad Airport, Price Comparison, LowCost Plot For Sale in Islamabad - https://www.youtube.com/watch?v=3J_5p4aw1e4

What to do or check while purchasing a plot?

(Source: Pixabay)

It seems good, if you would purchase a shop in a mall or somewhere, rather than purchasing a plot, as it would start giving you rent immediately. Or a house to give you rent or a land, which is on “theka.”

Nevertheless, one of the buying strategies to purchase plots is to purchase several smaller plots rather than purchasing a large land. In this way, your investment will be diversified and risk would be reduced.

It is also important to consult at least three people, three experts.

Do not rush, take your time. For instance, if you would be in hurry, you may purchase a dipped land or a hill, and these are useless in terms of building houses.

Think and work on location. For instance, people may look for the future developments regarding the location, and may purchase a plot. For instance, in Jinnah avenue, Islamabad, one kanal can be sold at about 100 crores.

Reverse commission can be used in terms of purchasing plots. For instance, you may go to the commission agent, and say that I want to purchase a plot at lower prices, and the lower the price of the plot, the more commission I will give to you.

It is also important to check the maintenance charges of the plot. In some cases, maintenance charges can be more than the price. In this case, you may give some amount of your rent (from houses or shops) in maintenance charges.

It is also important to check whether gas, water, and electricity are available.

Also check that the plot is not land locked, which is related to the point that the land is locked and streets or ways in the surrounding are locking the land to reach inside. If there is road with the plot, its resale value increases.

Do research, before purchasing a plot. In this case, you may go to zameen.com or olx, or offices of property agents. You may also ask neighbours. Eventually, do not go with rumours.

Source:

How To Buy A Plot | 10 Tips to buy Property in Pakistan - Azad Chaiwala - https://www.youtube.com/watch?v=Jdg9u0H47lA

A reason behind the decline in prices of plots

(Source: Pixabay.com)

In the real estate market, prices are down for the past several months. In this case, government policies obviously have some effect, the lack of commitment of most of the people involved in new housing projects is also an important factor behind the decline in prices. For instance, developers may say that this is our land; this is the time in which we would complete our work, etc. but they are not fulfilling their commitment. In this case, it seems imperative talk about them. In most of the cases, our marketing companies, for their own profits, don’t talk about them. It would also be important to note that most of the developers talk their money, which they have gotten from clients, in some other projects that result in the decline in the progress of the clients’ work.

Source:

MASS Global Marketing-MGM - Real Estate Fraud Alert | Real Estate Business in Pakistan #Pakistan #RealEstateBusiness - https://www.youtube.com/watch?v=PXlPktPNcjs

Prices in Block E, Phase 8, Bahria Town, Rawalpindi/Islamabad, Pakistan

 

(Source: https://bahriatown.com/)

Bahria Town, Phase 8, has Block E containing different parts, including E1, E2, and E3. E block has mostly the sizes of plots in the range of 10 marlas, though some plots are also available in the size of 1 kanal. The middle ring road side of this area is not only heighted but also has higher prices, such as in the range of 1.25 crores, while the other side from middle ring road has plots in the size range of 90 lacs. During the last 1.5 to 2 years, prices have gone down about 20 lac rupees. Nevertheless, all E1, E2, and E3 areas are possessionable. In the E1, the prices are in the range of 90 lacs to 1 crore. E1 is also a heighted area. In E1, some plots of 6 marlas are also available, the prices of which are in the range of 75 lacs. E2 and E3 have 5 marla plots. In E3, 5 marla plots are available in the price range of 60 lacs.

Source:

Bahria Town Rawalpindi Phase 8 E Block | Price Latest Updates | Advice Associates - Advice Associates - https://www.youtube.com/watch?v=y7f0xpBmp6c