While planning to launch different things such as video advertising and “Sympathize” button, Facebook Inc. has also launched “Donate Now” button on Monday giving the users a chance to show more respect to a cause or charitable organization instead of just “like” or “recommend” them.
This new button would appear on charities' pages and besides their posts, and would collect credit card numbers and other billing information. Facebook has started working with 18 non-profit organizations or charities as part of the launch. World Wildlife Fund, the Red Cross and UNICEF are among the first users of the new "Donate Now" button.
From Facebook blog,
Donate also gives nonprofits an easier way to reach out and ask for help, both to support their everyday mission and in the wake of major disasters. And, with a community of over one billion people on Facebook, every local cause can become a global one — and every global cause can become a personal movement.
Facebook has launched the button in the time of holiday season, when many people would like to donate.
Related article on SayPeople.com: Facebook is planning to attract annual $66.35 billion TV advertising market in U.S. (http://goo.gl/hJLxqX)
Donate to Nonprofits Through Facebook - Facebook (http://goo.gl/sKmknk)