PHARMACEUTICS-XXI (Pharmaceutical Management and; Marketing-II)
(Theory)
Cr. Hr. 03
1. MARKETING MANAGEMENT:
Marketing channels, Promotion and Advertising and Salesmanship.
2. SALES MANAGEMENT:
Personnel, Buying, Receiving, Pricing, Sales promotion and Customer Services.
3. PHARMACY LAYOUT DESIGN:
Objectives of Layout Design, Types of Community Pharmacies (Pharmaceutical Centre, Prescription-oriented Pharmacies, Traditional Pharmacies and The Super Drug Store), Consumer goods and purchases, Classes of Layout designs, Principles and characteristics of Layout Design and Traffic Flow analysis.
Recommended Books
1. M Ahmad & N I Bukhari, Pharmaceutical Management and Marketing, Tariq Academy, Faisalabad-Pakistan (2002).
2. Patrick Tharp & Pedro J Lecca, Pharmacy Management for students and practitioners, The C V Mosby Company, St Louis, Toronto, London (1979).
3. Harry A Smith, Principles & Methods of Pharmacy Management, Lea & Febiger, Philadelphia, 1986.
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